Activity

Sales force management and selling process Q7Q. (a) Explain two (2) major steps in sales force management. (10 marks) (b) Elaborate the five (5) steps in the selling process. (15 marks) (25 marks, 2023 Q7) A.

Market Skimming vs Penetration pricing Q6Q. (a) Explain market-skimming pricing and market penetration pricing. (10 marks) (b) Elaborate on the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2023 Q6) A.

Promotional Strategies and Mix Q5Q. (a) Explain three (3) elements of the promotion mix. (15 marks) (b) Elaborate two (2) basic promotional strategies that firms can choose. (10 marks) (25 marks, 2023 Q5) A.

New Product Development Q4Q. (a) Explain methods for companies to find and develop new product ideas. (10 marks) (b) Elaborate the three (3) stages of new product development. (15 marks) (25 marks, 2023 Q4) A.

Positioning, Segmentation vs Targeting Q3Q. (a) Explain the differences between market segmentation and market targeting. (10 marks) (b) Explain the significance of product positioning in the marketing of a product. (15 marks) (25 marks, 2023 Q3) A.

Segmentation and Variables used in segmentation Q2Q. (a) Briefly explain the need for effective segmentation. (5 marks) (b) Elaborate four (4) major variables that can be used in segmenting property buyers. (20 marks) (25 marks, 2023 Q2) A.

Core Concepts & Marketing mix variables Q1Q. (a) Explain the five (5) core customers and marketplace concepts. (15 marks) (b) Elaborate the two (2) variables of the marketing mix. (10 marks) (25 marks, 2023 Q1) A.